Category: Startup In Thailand Blog

How Essential Is Blogging In Business

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In today’s world presentation as well as marketing is considered to be very important part of any business strategy. Whether it is a presentation of a project or presenting oneself, it is always been noticed by people and it does make a huge impact on the entire thing. So in order to make your business Thailand aware among the common people, blog is an excellent piece of medium which can be utilized to promote your own company. Whether you are running a small business or an established business, blogging is considered to be worth and wonderful platform to reach your business to the mass.

Blogging was initially used as platform to share a person’s thoughts, feelings, opinions or experiences. But today it has grown into a huge platform which is being used by millions. Social media is a fantastic tool for marketing and thus blogging is very popular in business world. Today many people use blog for news update, for guidance and some for general help day to day activities. It has become source of information that not only offer standard tasks but also for high complex issue.

In fact blogging has become a very vital part for any business strategy for every marketers and entrepreneurs in order to boost their business growth. Blog adds value to the company websites by providing useful information to their potential consumers. The beauty of blog is that anyone from a school kid to a billionaire of a multinational company can express their ideas, thoughts and views in order to make the world a better and beautiful place and for this you need the help of blog to draw the attention of the audience.

Therefore a blog can make lot of difference to the company’s outlook and provide lots of advantages for the growth of the company which have been discussed below.

1. Helps to boost Search Engine Optimization (SEO)

Blogging is considered to be one of the greatest consumer tools in Thai business. Search engines love fresh topics and contents. By providing frequent content to the company sites   it attracts lot of traffic to the site of the company. It helps to create advertising revenue, promote services and generate sales. All these aspects have led to growing importance of blogs as a business tool. The visibility or the exposure of the blog is increased by the traffic blog gets. Once the blog secure a high ranking position, then there would be higher chances   for the entrepreneur to experience high traffic to his own website, hence he or she may get target traffic.

 2. Develop relation with potential customers

Blogging gives a better scope as well as source to deepen the connection with your respective consumers. It gives a fantastic platform to connect with your customer directly on his    or her website. By going through your blog, consumers get to know about your business or the product that trying to promote it. In other words it gives an idea to the consumer about   your business. The plus point of blogging is it builds trust among the consumer by being the source of information to them. Now-a-days consumers love to keep themselves up to date    and informed about the surrounding. Thus your blog helps the consumer to keep themselves well informed. Even at the end of the blog you can interact with your potential consumer   by asking feedbacks or their opinions. The feedbacks may help to grow the business in a better way.

3. Connect people to your brand

Blog makes the people aware of the business you doing or the product you trying to promote. Blog posting to your sites gives a chance to show the personal side of your business.   It provides the consumer to connect to the brand of the product that an entrepreneur is dealing with. In this way it would be possible to express your brand identity with help of various blogs. It also educates the potential customer about any existing product or a new one. It helps consumers choose one brand over other since by reading blogs he knows the pros and cons of the products.

4. Create opportunities to share with others

Once the blog get posted on your website, you are creating an opportunity for your audience to share your blogs with their friends and loved ones. Whether they share the link, or post    the blog or tweet it or email it to their loved ones, it is one kind of free marketing which the consumers are doing on your behalf and thus it validates your credible business

5. Add value to your website

Team members of the company in Thailand would get an opportunity to write blogs on various topics relating to your industry. It would give scope to the readers on what’s new about your industry and it would keep the readers up to date with their various fresh and new blogs. Variety in topics and fascinating facts always keeps the consumer interested in your website. This enriches the content of the website and helps attract new consumers too.

6. Build trust

People are not very convinced about the strangers they meet on streets. Similarly on net also they are not able to trust. A blog with consistent, truthful and helpful content would allow building the trust between your company and the consumers. The promises made in the blogs help create confidence in the consumers. This also makes them believe that the product is going to meet their expectations which in turn helps them choose a particular product.

7. Attract new consumers

Online presence of your blog and doing promotion of your company, gives an opportunity and chance to reach to new customers. Providing informative blog attracts new consumers to their sites and makes the present customers loyal to their sites. New consumers are more likely to search products online in the era of internet savvy consumers. The likeliness of consumers hit a product and learn about it is very high if there are sufficient number of blogs online.

8. Increase the sale of the product

Now-a-days people have got less time to look for the products from one shop to another shop. While people think of making online purchase, blogs plays very crucial role. Blogs   provide you the fresh updates and informs you about the product and services that are being offered by the company. On the basis of blog, people make a decision and that leads   to increase the sale of the products for their company

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

 

 

The post How Essential Is Blogging In Business appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

Why location is important for any start-up business

Location

 

Location plays an important and significant role for the business in Thailand that involves selling of goods and services directly to their consumers. An entrepreneur has many more concerns like staffing, funding, marketing strategy and availability of the product or services. But before initiating this process, location needs to be selected. Choosing a location for a new venture is one of the toughest and crucial decisions for an entrepreneur to make during the planning phase of launching a venture.

A location can make the business or can break the business. Your business location is the key to successful operation and also responsible for the overall growth of the business. Choosing a bad location for a new venture may result in failure of the business. Locations may vary depending on the kind of business the person has chosen to do. A variety of features would affect the suitability of the business. Hence, the following points are important or required before deciding location for a business that may contribute to success of the business in the near future.

1. Consumer convenience

Customers are considered to be king of the company in Thailand. The location should be located in such a place where it would be easy to draw more and more consumers. In other words the site must be convenient for the consumers to make a visit to the place. For example if the location is too far away or out of reach of the consumer, then the customer would not be able to make frequent visits to the store. Hence, it should be easily accessible which gives a feeling of safety to the consumer while making a visit to the place.

2. Operational and equipment spaces

Requirement of the space may depend on the kind of business a person is planning to do. Therefore the requirement may vary from person to person. Therefore the location chosen for the business must have ample space for the equipment required for producing their product and services. For example, for a manufacturing company, it requires extensive space   in order to keep their products and inventory. So product and services must be kept in mind while choosing location for their business.

3. Operational expenses

Selection of location for a Thai business can influence the total cost of operation. Renting may vary from one location to another location. So an entrepreneur must be very careful while choosing the location for its business depending on their budget. For example a person renting a storefront in a popular or highly trafficked mall is likely to get more expensive as    compared to opening a store in less commercial residential areas. Depending on the size of the pocket of an entrepreneur and the kind of business getting involved, a location must be    selected or chosen.

4. Parking space

Facilities and safety must be kept in mind while choosing a location. Ample of parking space is needed for customers as well as for their employees. If enough parking spacesare   not available or if it gets tough for the consumer to look for parking space, they may choose to visit your competitor who offers the same qualified services with convenient amount of parking space. Location of the business site must have enough space to facilitate their consumer and employees for parking near the location

5. Service and sales

Location has got a huge impact on services and sale of business. In other words business sales and services opportunities are greatly affected by the chosen location. Yourselected locationshould be able to focus on the target consumer and at the same time able to generate walk-in-traffic.

6. Taxes and regulation

The selected location of a business in Thailand also determines the state and the local taxes that the owner of company needs to pay and the regulations they need to follow. So the owner must    be careful while selecting the location because the state tax and income tax may vary from place to place which can have significant impact on the earning of the business owner.

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

The post Why location is important for any start-up business appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

Why Thailand Is A Good Business Destination

Thailand

 

Thailand is known as the land of smiles and is situated or located in South East Asia. Thailand is known for its exquisite beauty, beautiful beaches, historical treasures and friendly people.

Thailand’s economic condition is fully dependent on its tourist industry. People around the world come to visit this exotic place in order to enjoy the breath taking natural beauty, idyllic beaches and experience its beautiful culture. It enjoys a strategic location and serves as a gateway into the heart of Asia and it is a home to the largest growing   economic market today.

The incredible natural beauty, mouth watering cuisine, tropical climate and relaxed lifestyle are the major reasons that attract lot of people to start a new venture in Thailand. This place offers foreign investor’s lot of benefits to make it one of the region’s most attractive investment destination.It you are planning to set up business in   Thailand, and then it offers lot of advantages and opportunities. The advantages which are being offered by this place are being listed below.

1. Easiness of application procedure

Thailand is being reported as the 17th easiest place for doing business in the entire world. Starting a business in Thailand would be the best and smartest decision to do it for the people who are planning to set up a business. The easiness covers from the bureaucratic procedures to the application cost involved.

2. Open and welcoming economy

Doing business in Thailand, especially the Thai business community always loves to welcome foreign investments and companies who have a desire to establish companies in this country. Readymade infrastructure as well as system would be found by the organization for doing business in Thailand in order to run their operation successfully.

3. Reasonable taxation

Another one more advantage for the people is the reasonable corporate tax which people need to pay to the Thai goverement.It may range from 30% to 10% depending on the amount   of the profit made by the company.

4. Thriving tourism industry

Thailand is known for its exotic natural beauty and beautiful beaches. It is being considered one of the most visited countries in the world.It would create great scope and advantage for the owners to meet their potential consumers. People from the round the world make a visit to this place that in turn create an opportunity for the Thai business owners to meet   and get to know their potential customers who might be interested in their business. If you are planning to set up right type of business, then it would be possible to earn right amount of profit.

5. Affordable business cost

The business cost that includes office rental space is one of the problemsfaced by the owners of the company. InThailand the rental cost is definitely affordable as well as reasonable as compared to other countries.

6. Skilled and well-educated workforce

Well educated and well skilled working environment always adds on growth and success of the business. A growing number of Thai citizens are well educated and qualfied.If you are planning to hire local staff for your company, you will not face any difficulty in finding competent and qualified people in the country. Even majority of Thai locals would be able to   communicate properly in English, with large number being fluent.

7. Friendly and rich culture

Thailand is a place which is known for its friendly people, natural beauty and world class cuisine. This place has gained a well deserved reputation throughout the world for its kind and pleasant hospitality. The friendliness of Thai people and diverse Thai culture make the visitors feel safe and make them feel like home.

8. Sufficient infrastructure

In order to run business successfully, a proper infrastructure is required. Businessin Thailand has got good infrastructure with modernized transportation facilties.Even it has got   upgraded communication facility as well as IT networks which ensure optimum business and living condition.

9. Convenient regional transportation

Thailand is popularly known to be the hub for transportation not just nationally but also throughout south-east Asian region. The convenience would be more improved as more  investment would be given importance for transportation and that may lead to the growth of the business.

10. Ease of Internet connectivity

The Thais like to get online and over the past few years, there has been a real heave in mobile and internet connectivity. The wired network in Thailand is pretty easy to get online even in smaller towns. The wireless network, on the other hand, has seen a real surge in popularity and implementation however is much easier to put the infrastructure in place.

11. Thailand is safe

Everyone has seen the Red Shirt demonstrations and pictures of Thailand submerged beneath a meter of water, but the reality is that Thailand is actually quite a safe country in many respects. The Thais are (for the most part) very easy-going and a lot of what you see in the West is hyped-up for the media. So the operation of any business is hassle free and without any trouble.

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

 

The post Why Thailand Is A Good Business Destination appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

Is marketing really needed for a startup company ?

Marketing3

Marketing refers to the action of business of promoting and selling products or services, including market research and advertising. Today most of the investors are not interested in funding the startup companies because they have no idea or not aware about how, where and to whom they should sell their products and services. Startup companies require a good marketing plan in order to promote their products and services. In other words we can say marketing tells or inform the people about the product, services and about the company early and often.

Early marketing strategies helps to focus their attention on creating awareness as well as helps to generate lead. Creating awareness of the product and the company before, during and after development process ensures the sales and revenue plans can be attained. Once the product of the company gets promoted and people become aware of its utilization, then people will buy those products which are familiar to them. These relationships and leads enable the sales team to make the deals and capture the revenue after the product is available.

The marketing plan like every business plan is based on assumptions. Reaching out to customer is vital because startup companies need to prove or disprove customer assumptions as soon as possible. Before jumping into full blown product development and marketing effort. Now we can say the heart of your business lies in marketing. Most aspects of business depend on successful marketing. The overall marketing concept covers advertising, public relations, promotion and sales. It is a process by which a product or services get introduced and promoted to potential consumers. Without marketing, none of the potential customer would come to know about the products or services offered by your company and sales may crash and companies may have to close. Some of the importance of marketing for a business is being discussed below.

1. Getting recognition

For a business to succeed in this competitive market, the product or services offered by the company must be known to potential buyers. In order to make the business known to community and have communication with the consumer readily available, the company have to utilize marketing strategies to create awareness about the product and services among the customers. Without marketing, your potential customer will not be aware or informed about the product or services offered by your company and this may result that your business may lose the opportunity to progress and succeed. Using marketing plan to promote the product, service and company provides your business with a chance of being discovered by prospective customers.

2. Higher sales

Main motive or purpose of marketing in any business is to help to generate more sales. In order to create awareness among the people, the company needs to advertise and promote their product so that people get to know about it. As awareness becomes a reality, It is also a point where new consumers will start spreading, telling their families and friends about the product they discovered.
Your sales will steadily increase as the word spread. Thatís the reason business owner invest in marketing. Marketing strategies is being used to create awareness. In the absence of marketing strategies, these sales may not have ever happened and without sales a company cannot succeed.

3. Maintain reputation

The success of any business depends on its reputation. In order to have good reputation marketing plays an important role by building a brand’s name in the market. It takes years for a company to build up its reputation. And in order to maintain or retain that same reputation, marketing strategies should be used. Many big-big companies spend thousands of dollars in marketing just to maintain their reputation. Marketing educate the people about the latest trend, help to boost the sales and profit and try to develop company’s reputation.

4. Helps in maintaining healthy competition

Marketing helps to foster an environment in the market place for a healthy competition. Marketing efforts get the word out on pricing of product and service, which not only reach to the intended customer but at same time reaches to other companies competing for consumer business. Lot of companies that have a monopoly on product and services can charge almost any price from the consumer. Marketing helps to keep pricing competitive for a business to try to win consumers before its competition does. Without competition, well known companies would continue to sell at the price they want to, where as small or new companies would stand little bit of chance of ever becoming successful in this harsh competitive market. Marketing encourage the healthy competition that allows the small businesses and new businesses to enter successfully and grow in the marketplace.

5. Gain and retain customer

Once a brand has gained its ground and establish its customer, marketing enables it retain its customers. This is very essential so that the brand does not lose its ground to the products that newly come into market or introduced in the market.

6. Identifying real customer

Marketing strategies allows a business to identify its potential and actual customers. Instead of trying to impose the product or services on unwilling consumers or who are not interested for particular product, marketing helps to target those customers who have the real need.

7. Provide information

Marketing a product of a company is the best way to provide information about it. It will provide information about the salient features of the products and services to the consumer. And the same information will attract the consumers towards the product. Knowing a brand better ensures that customers will come to trust it better

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As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

The post Is marketing really needed for a startup company ? appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

Top 5 Tips for Raising Funds for a Startup Project

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We all have some ideas, be they meticulously planned out or half formed, for a company that we think could be successful. But who has the money to toss at a startup on a whim? Well, startups aren’t just for rich people with time to kill. Anyone can succeed with their startup, and that includes you. You just might need to do a little bit of fund raising first! But don’t worry, because we’re here to give you the top 5 tips for raising funds for a startup project.

  1. Talk to Wealthy Family Members – Some people might instantly recoil at this suggestion and we understand why that is: pride. No one wants to ask their parents for a loan, much less their in-laws or their rich uncle. It makes us feel bad about ourselves—not to mention awkward. But sometimes you have to bite the bullet and make a few phone calls. It can make things better if you phrase your pitch as an investment opportunity and you give them stock in your company when it becomes available.
  2. Take out a Loan – You might not consider this fund raising, but it’s a quick way to get money for your small business. You can sometimes get more than $100,000 for your small business if you’re lucky. The problem is making sure that you can pay it back on time and that you can deal with the inflation that often comes with loans.
  3. Seek Government Funds – If you’re doing something with technology (or anything else that any government entity might find interesting) then you can apply for research grants and government funding. Just be careful about what you agree to. Sometimes government involvement can leave you with strings attached that limit what you can and cannot do with your business.
  4. Turn to Crowd Funding – Crowd funding platforms like IndieGoGo and Kickstarter allow consumers to donate money to you for you to develop a product. It can be hard to run a campaign and to get people interested, but if you pull it off you might be able to walk away with hundreds of thousands of dollars! Some have even managed to raise more than $1,000,000 via crowd funding. Just be sure that you come up with some good rewards for those who back you and that you have the leftover funds to make good on them!
  5. Pitch your Ideas to a Larger Company – Sometimes you can’t stay as independent as you’d like. It’s a sad reality of life. If all else fails you can still pitch your ideas to a larger company like Google or Facebook. Many large companies buy promising looking startups all the time! If you get really lucky you can keep control of your company even if you no longer technically own it. It isn’t the best situation to be in, but it isn’t the worst by any means. You can still make plenty of money when you’re owned by a larger entity !

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As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

The post Top 5 Tips for Raising Funds for a Startup Project appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

Every Business Idea Is Good, If Executed Perfectly

right direction

 

Execution is the process of carrying out the plan, order or course of action. An entrepreneur plays a very important role for his company in Thailand and is being visualized as a person juggling a large number of items of different sizes and weight. Almost each and every entrepreneur face challenges in everyday life.

For entrepreneurs it is often easy to come up with various ideas for its new venture but things get tough when ideas need to get implemented. Execution in business is being considered key to success, but it is not an easy task to do.  Whether it is a start-up company or a well-established company execution becomes an important task and responsibility for all the employees of the company. Once a top executive of the business in Thailand approves the annual plan, then implementation process gets started.

Proper execution requires that all the members of the organization must be aware of what is expected out of them and by what time they need to deliver the result. But in most of the cases it has been observed that the company fails when it comes to execution. There are various reasons and causes when a business in Thailand fails to execute.

a) People are not aware of the goal. Most of the people working under same organization are not aware of the important goal or there are too many goals which need to be achieved   at same time. That leads to confusion and result in failed execution.

b) Poor communication-Poor communication is another reason that results in failure of execution. Most plans fail simply because they are not properly communicated to the people.   People are not sure what is expected out of them because of lack of communication.

c) Resistance to change-Implementation indicates changes.If people do not agree with the plan or strategic decision, they are unlikely to carry them forward and may not achieve the desired goals if things are not properly carried forward.

d) Wrong people for wrong post-Choosing or assigning the job to wrong people may also result in failure of execution.

There are reasons that are involved when a Thai business fails to execute business ideas in reality. So implementation plays a very important role which emphasizes to focus on one’s thinking so that entrepreneur can identify specifics of his/her product and services. Hence following steps should be followed in order to make the execution successful. Execution implies implementing the right thing for the organization success.

1. Believe in yourself

It is not possible to take any sort of decision or any kind of action, if you do not believe in yourself. One of the most important things is for any entrepreneur that they need to believe or   have faith in their course of action. An individual must be responsible for his own decision and must have a self believe. Most of people are scared of taking decision or taking an idea to reality because in the long run they might face unexpected challenges and obstacles which may be difficult to handle for them, if they do not have belief on their own decisions.   Self-belief is very important while planning to execute.

2. Treat risk as your best friend

Whenever you are planning to give birth to an idea, risk factor also arises along with that idea. So always try to treat risk as your best friend. If you are able to accept the fact, then it would be possible for an entrepreneur to stay focused on his mission and can be on track without getting affected by the obstruction. Sometimes things don’t turn up as per expectation, but keeping one self-focused is the utmost important thing. Risk factor is part and parcel in any business stream. In order to turn the idea into reality, one needs to face obstruction and hurdles till the end of the result.

3.  Passionate

When an entrepreneur plan to pursue to do something with full of passion and energy, then it’s possible to overcome the hurdles that he might face in the long run of business. When you put your    passion in everything you love to do, it gives you a power to become a potent pioneer. If any idea is being pursued passionately, then any idea can be converted into reality that   may result in successful execution

4. Set clear priorities

Entrepreneur might face problem or might fail in carrying out their strategy if they set too many priorities. First of all make sure to focus on those topics which are important for the business purpose. Focusing on the right purpose would head you and your business to the right direction and may contribute to the success of your business.

5. Try to measure success

Measuring the success plays also very important role in a business. Measuring success gives an opportunity to build a bridge between a challenged and its performed solution. Success can be measured by setting up goals and keeping a track of how much of it is achieved.

6. Plan to define action and responsibility

Planning is all about defining actions and assigning responsibilities to people. An entrepreneur must be aware of his responsibilities and the task that he needs to perform and what needs to done by others. Implementation of the plan needed that each person not only just at management level but each and every one should be informed of their duties, task and   responsibilities that they need to perform.

7. Communication

Detail plan out and proper communication to people also play very important role. They must be communicated properly that what is expected out of them and by which time they need to deliver the result. Proper communication is required to make people aware of their roles and responsibilities.  In Thai business proper communication and detailed work out of plan always make the execution successful.

8. Follow up

After following all the points, an entrepreneur of startup Asia needs to recheck the procedure in order to make sure that there are no hurdles and obstructions that might be faced by their employees. So, a regular meeting can help things flow seamlessly and keep things on track. So follow up is must to ensure that everything has been set up and plans are placed correctly.

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

 

 

 

 

The post Every Business Idea Is Good, If Executed Perfectly appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

What Qualities do You Need to have as a Startup CEO ?

Pic32

Plenty of people have lofty dreams: lawyer, politician, celebrity. These are some of the most common around, but they aren’t the only aspirations pushing people forwards. Just as many people wish to be a businessman/businesswoman. And most people in the business world hold onto a desire to one day climb the ranks and become a CEO. But why spend decades fighting to take over the position in a well-established company when you can just start a new one? It sounds great, but not everyone is cut out for it. So just what qualities do you need to have as a startup CEO?

One of the simplest qualities any startup CEO needs is the willingness to fail. This might seem counterintuitive, but it’s necessary. A person who is afraid of failure is afraid of risk, and there can be no large scale success without risk. Failure isn’t desirable, but to be afraid of it isn’t acceptable. You need to confront the possibility that things might not go as planned and then you need to keep going anyway. You have to move forward with low certainty at times and you must do so with no fear.

In addition to this, startup CEOs need to be willing to work long hours. Some people glamorize the idea of being a CEO as an easy position with a lot of perks, but that idea isn’t always true. Sure, some CEOs are passive within their jobs, but you can’t afford to act that way when you’re working at a startup. Everyone needs to be giving their job their all, and that includes the CEO.

As the CEO you also have to be prepared to make sacrifices. If you need to take a salary cut to hire more staff members then you do it. If you need to give up your big office to save space on rent then you manage. If you need to pay out of pocket for some office or work supplies then don’t complain about it. It’s especially important that you don’t complain about any of that. And do you know why? Because the CEO is seen as a leader.

You need to be confident on the outside, even if you’re terrified on the inside, because your tone and the way you carry yourself will influence every worker under you. If your staff sees you panicked then they’ll soon be panicked too. No matter what happens you need to act as though it’s just a minor setback. Freak out when you’re alone if you need to, but avoid public displays of stress at all costs.

Above all else, you need to be a decision maker. You can’t spend a week sitting on your hands and contemplating each move you make. A startup CEO has to take charge of situations and make quick decisions that serve their business well. Quick decisions that end in disaster won’t due, and neither will delayed decisions of any sort, even if they’re good ones. They need to be good, they need to be made quickly, and you need to be the one to make them. Think on your feet.

_____________________________________________________________________________________________________

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is  the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

The post What Qualities do You Need to have as a Startup CEO ? appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

How to revive a business, when it is too slow

 focus

 

In each and every field of life, you get to the taste failure as well as success. Nothing seems to be permanent in this world. Similarly the field of entrepreneurship is also a roller coaster ride. Sometimes a business loses its lustre in the long run.

Like everything else in life businesses also have a shelf life and tend to slow down after a certain point of time due to lack of innovation, motivation,new ideas and sometimes also due to economic downturns. That is the most crucial phase of a business and a lot of people just throw their hands up in the air at that point and decide to shut down or sell off majority of their stakes. Instead of giving up, that is the time when entrepreneurs need to dig deep and deploy new methods and strategies to stay afloat and revive their businesses.

It is not possible to cure a patient, unless you know the cause or reason for his suffering. So it needs to get diagnosed.Similarly a business also needs to get analysed in order to bring back its glory days. Let us take a look at a few methods over here.

1. Identify the problem

The first and the foremost step is to identify the problem that is making the business sluggish and try to look for a solution, so that business gets back on track again. There are various reasons that can affect the performance of a business, for example strong competition from other brands that have a strong foothold in the market could be one of the few reasons. It is very essential to change or modify your business strategy according to the market condition and as per the needs of the consumers. Customers are considered to be kings in any business. So you need to focus on the needs of the customer and need to work on it carefully. Try to focus on your areas of strength which were generating huge revenue for the company during the golden days. Try to make a note of all the changes and list out the factors that led your business to this current situation. By analyzing the problem, you would be able to overcome the problem and change the fate of your business.

2. Focus on quality

Most of the times in the pursuit of making more profit entrepreneurs tend to work on too many projects at the same time. However it is very important to focus on quality rather than quantity. The motto of your company should be to deliver and enhance customer experience. To have more on one’s plate than one can expect to chew is the biggest bane for any business.

3. Refresh market strategy

It is well a well known fact and goes without saying that marketing is one of the most important aspects of business that can either make or break your business. So a company must be aware of the market situation and figure out marketing strategies and plans that are best suited to publicize the business in the given scenario. All small details need to be worked out in order to run the company like a well oiled machine. Focus should be on the target consumer base for your products and services and that can be done by hosting campaigns and road shows..

4. Flexible

Flexibility is one of the important factors in business which should not be left unnoticed. A company needs to be flexible and should be ready to adjust as per the demands of the market and consumer needs.

5. Appointing right people

A company must take care of the selection process while choosing candidates for a particular job role. Taking a wrong decision or choosing a wrong candidate can affect productivity. Appointing horses for the courses or right people for the right job can result in the growth of company and more revenue generation.

6 Consumer friendly

A company must try to make the products more usable or in other words consumer friendly by being constantly innovative and using latest technologies.

Consumer interaction

A company for its betterment can use the platforms of social media in order to interact with the consumers. They need to evaluate the needs of the consumer and social media enables them to talk

to them directly. They can ask for their feedback, opinions and suggestions. This can help the company to understand what exactly consumers are looking for and expecting from the company. A few of the suggestions can be incorporated in your business strategies and make modifications or changes if required. It is the easiest and the cheapest way to reach out to a large number of customers in very less time..

8. Infusion of young blood

It is also of utmost importance to keep adding new and young workforce to your company ranks intermittently to ensure that there is always a flow of young and fresh ideas which contribute handsomely towards the growth of a business in today’s age of innovation and technology. Stale and hackneyed ideas tend to slacken the pace of a business at times and that is when the need to infuse fresh blood bubbling with energy and enthusiasm comes into the picture. That is really infectious and also rubs off on the experienced staff and creates a lot of positive energy all around.

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

The post How to revive a business, when it is too slow appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

How Do You Acquire Trust Of A Customer?

trust

Consumers or customers are considered to be the king of any Thai business. The ultimate success of any business depends on the consumer’s loyalty for the product they buy. Organization which are able to establish a good consumer relationship are able to expand their business without any gimmicks, free cut or any sort of special treatments. Consumer doesn’t buy the products from those people whom they are not able to trust. Trust is a very crucial factor that plays an important role for any business Thailand.

Earning trust of your consumer is the key to marketing sales and building client loyalty. Now-a-days consumers are too much careful and concerns on the purchase of the products they are making. They have lot of questions,   queries on their mind while dealing with any product. When consumer trust your product and you, they would be more comfortable to make more purchase from you or your company.   Even they would refer their friends, relatives and their loved ones about your product or the company.

Once you earn the trust of the consumer and get their loyalty for the product, you can charge higher prices in comparison to your competitors that may lead to increase in the profit of your company. With trust, you would have client for lifetime and without it, you just need to pack up your business and go back home. So trust is the most important factor in any relationship. Building trust takes lot of time and hard work in order to make your business going on in a long run. So following things should be kept in mind to gain the trust of consumer that has been discussed below.

1. Providing better service

In order to gain the trust, the consumer must trust the brand of the company. Once the consumer starts trusting a brand, they would start recommending to their friends, relatives and their loved ones. At the same time the consumer would make use of the brand frequently. Customer trust can be earned or gained by providing them a great service. Any consumer would like to get them treated in a well manner. The service which is being provided to consumers should come naturally, instead of being strategically planned. The more time you consume to plan for offering good service, the less time you would spend for delivering it.

2. Value customer suggestions

Customers are considered to be the king of the business in Thailand. It would be easy for a company to build its credibility when a company makes an effort to show the consumers that they value their request and their suggestions that would have major impact on the product development choices. In other words, companies are open to changes and welcome the feedback of the consumers. A company would be able to succeed only when they make an effort to change as per the situation and demand made by consumers.

3. Maintaining transparency

Maintaining transparency is very much required while doing a business? It should come naturally. Now-a-days customers are pretty smart and they know when you are being upfront or when they are being misguided and being lied by your company. It is been said that honesty is the best policy, so each and every business should follow this policy. We all are human and we tend to do make mistakes. Instead of covering up your error or avoiding the topic altogether, it is better to accept your fault and admit it in front of consumer. They would appreciate your effort for accepting your fault and trying to resolve the problem would make the consumer more confident on your product or services. Never try to hide    any issue or errors. Instead address the problem and try to explain the consumers the steps which you would take to resolve the matter. So transparency is very important matter in order to gain the trust of consumer.

4. Be professional

Professionalism is one important aspect in business. Customers tend to trust those people who are serious about their business and take things seriously whatever they do.  People are professional when they are keen to learn about their consumers, their industry and try to learn to accept challenges. To be professional in your business you have to have strong business ethics and under no circumstances they should be compromised. The professional attitude will always help in creating a strong positive mark in the customers mind.

5. Offer money back guarantee

Most of the time consumers do not want to rely on companies because at the end of the day people are scared of losing their precious money. Sometimes consumer does not get content with the quality of the product or the services. By offering money back, it would be easy to dissolve their fears or the hesitation which they show while making the purchase. This will in turn make a customer confident in choosing your business over your competitors.

6. Do not be harsh on consumer

Most of the consumer has faced once in their life rude behavior and that may in turn affect the sales of business. This is exactly how word of mouth can work against the reputation    of a company. It takes lot of years to build reputation but it just takes fraction of seconds to spoil it. It is very important to communicate to the customers in a polite manner and try to pay them respect even if they are at their worst of the mood. Dealing with calm and respect would help to resolve an issue in an easy manner. Keeping your patience is necessary to give your consumer enough room to air out their issue. In turn it creates an opportunity to resolve the issue as soon as possible. The more comfortable the customer is with you, they are more   likely to share their feedbacks, opinions and suggestions that in turn can help to prevent the same problem occurring in the near future.

7. Create a consistent brand image

Having a consistent branding image helps to create a clear identity in front of the consumers that they can relate to. It gives an idea and shows the consumer who are you, what you   stand for and in what way they can help them. Having vision, mission and making customer the sole priority would definitely go in a long way to create a good brand image. Once you have a good brand image, it will keep your existing consumers and attract newer ones.

8. Always try to keep your promise

It is been said promises are meant to be broken but in this case, it is not applicable. If you are not able to keep your promise then consumer would not able to trust you in long run. In order to achieve their confidence try to keep your promise and do what you say. It is better not to make false promises or commit strict timelines which in reality cannot be followed just to win the customer. It will definitely bring the business down in the long run.

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

 

 

 

 

The post How Do You Acquire Trust Of A Customer? appeared first on Startup in Thailand.

Source: Startup In Thailand Blog

How Do You Acquire Trust Of A Customer?

trust

Consumers or customers are considered to be the king of any Thai business. The ultimate success of any business depends on the consumer’s loyalty for the product they buy. Organization which are able to establish a good consumer relationship are able to expand their business without any gimmicks, free cut or any sort of special treatments. Consumer doesn’t buy the products from those people whom they are not able to trust. Trust is a very crucial factor that plays an important role for any business Thailand.

Earning trust of your consumer is the key to marketing sales and building client loyalty. Now-a-days consumers are too much careful and concerns on the purchase of the products they are making. They have lot of questions,   queries on their mind while dealing with any product. When consumer trust your product and you, they would be more comfortable to make more purchase from you or your company.   Even they would refer their friends, relatives and their loved ones about your product or the company.

Once you earn the trust of the consumer and get their loyalty for the product, you can charge higher prices in comparison to your competitors that may lead to increase in the profit of your company. With trust, you would have client for lifetime and without it, you just need to pack up your business and go back home. So trust is the most important factor in any relationship. Building trust takes lot of time and hard work in order to make your business going on in a long run. So following things should be kept in mind to gain the trust of consumer that has been discussed below.

1. Providing better service

In order to gain the trust, the consumer must trust the brand of the company. Once the consumer starts trusting a brand, they would start recommending to their friends, relatives and their loved ones. At the same time the consumer would make use of the brand frequently. Customer trust can be earned or gained by providing them a great service. Any consumer would like to get them treated in a well manner. The service which is being provided to consumers should come naturally, instead of being strategically planned. The more time you consume to plan for offering good service, the less time you would spend for delivering it.

2. Value customer suggestions

Customers are considered to be the king of the business in Thailand. It would be easy for a company to build its credibility when a company makes an effort to show the consumers that they value their request and their suggestions that would have major impact on the product development choices. In other words, companies are open to changes and welcome the feedback of the consumers. A company would be able to succeed only when they make an effort to change as per the situation and demand made by consumers.

3. Maintaining transparency

Maintaining transparency is very much required while doing a business? It should come naturally. Now-a-days customers are pretty smart and they know when you are being upfront or when they are being misguided and being lied by your company. It is been said that honesty is the best policy, so each and every business should follow this policy. We all are human and we tend to do make mistakes. Instead of covering up your error or avoiding the topic altogether, it is better to accept your fault and admit it in front of consumer. They would appreciate your effort for accepting your fault and trying to resolve the problem would make the consumer more confident on your product or services. Never try to hide    any issue or errors. Instead address the problem and try to explain the consumers the steps which you would take to resolve the matter. So transparency is very important matter in order to gain the trust of consumer.

4. Be professional

Professionalism is one important aspect in business. Customers tend to trust those people who are serious about their business and take things seriously whatever they do.  People are professional when they are keen to learn about their consumers, their industry and try to learn to accept challenges. To be professional in your business you have to have strong business ethics and under no circumstances they should be compromised. The professional attitude will always help in creating a strong positive mark in the customers mind.

5. Offer money back guarantee

Most of the time consumers do not want to rely on companies because at the end of the day people are scared of losing their precious money. Sometimes consumer does not get content with the quality of the product or the services. By offering money back, it would be easy to dissolve their fears or the hesitation which they show while making the purchase. This will in turn make a customer confident in choosing your business over your competitors.

6. Do not be harsh on consumer

Most of the consumer has faced once in their life rude behavior and that may in turn affect the sales of business. This is exactly how word of mouth can work against the reputation    of a company. It takes lot of years to build reputation but it just takes fraction of seconds to spoil it. It is very important to communicate to the customers in a polite manner and try to pay them respect even if they are at their worst of the mood. Dealing with calm and respect would help to resolve an issue in an easy manner. Keeping your patience is necessary to give your consumer enough room to air out their issue. In turn it creates an opportunity to resolve the issue as soon as possible. The more comfortable the customer is with you, they are more   likely to share their feedbacks, opinions and suggestions that in turn can help to prevent the same problem occurring in the near future.

7. Create a consistent brand image

Having a consistent branding image helps to create a clear identity in front of the consumers that they can relate to. It gives an idea and shows the consumer who are you, what you   stand for and in what way they can help them. Having vision, mission and making customer the sole priority would definitely go in a long way to create a good brand image. Once you have a good brand image, it will keep your existing consumers and attract newer ones.

8. Always try to keep your promise

It is been said promises are meant to be broken but in this case, it is not applicable. If you are not able to keep your promise then consumer would not able to trust you in long run. In order to achieve their confidence try to keep your promise and do what you say. It is better not to make false promises or commit strict timelines which in reality cannot be followed just to win the customer. It will definitely bring the business down in the long run.

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out www.startupinthailand.com for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

Check out our Thailand Market Entry Services  and your business expansion options here.

Be equipped for doing business in Asia. Download our FREE e-Book on How to do Business in Asia

Author – Andy Aditya  |  Asian Director 

startupinthailand.com | Adityainteractive.com

 

 

 

 

 

 

The post How Do You Acquire Trust Of A Customer? appeared first on Startup in Thailand.

Source: Startup In Thailand Blog